╰┈➤ Week 1: The Big Picture

Before we start changing bios, making content plans, or deciding which social media platform deserves our attention, let's look at the bigger picture.

Because how are we supposed to figure out how to market your creative work if we haven't talked about what you're actually trying to build?

• What have you already created?
• What do you love about it?
• What's working?
• What's changed?
• What do you want it to become?

And here's a big one: Is the way you're currently showing up and sharing your work actually helping you get where you want to go?

Maybe you're turning a hobby into a business and trying to figure out how to get your work in front of people beyond your friends and family.

Maybe you've been in business for years, but most of your customers still come from word of mouth, and you're ready to reach a wider audience.

Or maybe you're already showing up online, posting the posts and doing all the things, but you're not really sure what any of it is doing for your business.

This is where we get curious about what you've built, what you want, and what role online marketing can play in helping you get there.

Because before we figure out how you want to show up, we need to understand what you're showing up for.

╰┈➤ Week 2: What's at the Heart?

Now we're getting into your brand identity. And no, I'm not talking about your hex codes. Not yet, anyway. 

I'm talking about the ideas, values, beliefs, experiences, and little quirks that shape what your business stands for.

Because before we start figuring out how to get more people to notice your work, we need to understand what makes it worth noticing.

• Why does this work matter to you?
• What do you care about?
• What makes your approach different?
• What kind of experience do you want to create for people?
• What do you want people to associate with your business, even when you're not in the room?

We'll explore your brand's purpose, values, personality, and the things you want to be known for.

And we'll start looking at how those things show up in your business already. In the work you create, the stories you tell, the way you interact with people, and the experience they have when they find you online.

Because a brand is more than a logo, a color palette, or an Instagram aesthetic.

It's what people come to recognize, understand, remember, and experience through your work.

And the more you understand what makes your business yours, the more intentionally you can share it with the people you want to reach.

Before we figure out how to communicate all of that, we need to know what it actually is.

╰┈➤ Week 3: Say It Like You Mean It

You know how you can talk about something you love with a friend, but the second you sit down to write a caption, you suddenly sound like a marketing department?

Yeah. That. 

Now that we're clearer on what your business stands for, let's figure out how to talk about it in a way that sounds like YOU and makes sense to the people you're trying to reach.

• What do you actually do?
• Who is it for?
• Why should someone care?
• What makes your approach different?
• How do you talk about what you're selling without feeling like you're giving a sales pitch?

And how do you explain all of that without borrowing someone else's language?

We'll work on your brand voice, messaging, positioning, and storytelling. Not just finding the right words, but understanding how to use them to get people's attention, help them connect with your work, and understand why it matters.

And then we'll put those words to work.

Maybe you're rewriting your bio, updating how you describe an offer, finding a better way to introduce your business on social media, or finally writing that About page without feeling like you've swallowed a corporate brochure.

We'll also start looking at how to talk about what you're offering and invite people to take that next step, whether that's following along, joining your community, booking a service, or buying something you've made.

Because good marketing isn't just about getting people to notice you. It's about helping them understand what you do, why it matters, and why they might want to be part of it.

In words that actually sound like you.

╰┈➤ Week 4: Get Out There

Ah yes, the internet.

Where approximately 4,728 people have opinions on what you're supposed to do with your business.

Post every day. Make more videos. Try this trend. Use this sound. Be consistent. Be everywhere.

Somewhere in there, you're also supposed to make the work, run the business, and have an actual life.

So let's talk about social media.

Not just Instagram.

TikTok, Facebook, YouTube, and whatever other corners of the internet might make sense for what you're building.

We'll explore how these platforms work, how people discover new accounts and businesses, and what kinds of content help you reach, connect with, and engage the people you actually want to find you.

And we'll figure out how to approach all of that in a way that makes sense for your business, your personality, and your capacity.

• Where are the people you hope to connect with?
• How are new people currently finding your work?
• What kinds of content are you excited to make?
• What feels natural?
• What are you forcing?
• How can you create content that people want to engage with, share, and come back for?

And how can you become more visible without feeling like your entire life needs to become content?

We'll look at content ideas, discoverability, engagement, and how to build a realistic approach to showing up online. One that helps more people find your work without making social media your entire job.

Because getting your work out into the world isn't just about posting more.

It's about understanding what you're sharing, who you're trying to reach, and how to create opportunities for those people to find you.

We're not here to master every platform.

We're here to figure out where and how you want to show up, how to reach more people, and how to make that work for your business.

╰┈➤ Week 5: Make Some Friends

An audience is made of actual humans.

Wild concept, apparently. 

And those humans aren't just numbers on a screen.

They're people who might love what you're making, need what you're offering, want to be part of what you're creating, or know someone who does.

So how do we make it easier for them to find their way into your world and actually want to stick around?

This week, we're getting into the relationship side of marketing.

• Understanding who you're talking to and what matters to them.
• Creating conversations instead of just broadcasting information.
• Building trust and giving people reasons to come back.
• Sharing stories that help people connect with you and your work.
• Making invitations that feel genuine instead of like a sales pitch.

Because visibility is wonderful, but being seen isn't quite the same as being connected.

And having people connect with your work is wonderful, too. But if you're building a creative business, we also need to talk about how those connections can become opportunities and sales.

We'll explore how people move from discovering your work to becoming interested in it, engaging with you, and eventually deciding they want to support what you're creating.

And how to make that next step easier, whether that's joining your email list, attending an event, booking a service, purchasing something you've made, or simply sticking around until they're ready.

Because selling doesn't have to mean pressuring people. Sometimes it means making sure they actually know what you're offering and how to say yes.

And then we'll try something.

Maybe you send an email. Share a story. Start a conversation. Introduce an offer differently. Invite people to an event, service, or something you've created.

We'll pay attention to what happens, what feels good, what gets people responding, and what we might want to do differently next time.

Try something. Pay attention to what happens. See what you learn.

╰┈➤ Week 6: Make Your Moves

Okay, we've got some things to work with now.

You know more about your business, what it stands for, how you want to talk about it, where you want to show up, and who you hope to connect with.

And hopefully, you've started trying a few things along the way.

So what happens next?

This week, we're bringing everything together into a marketing plan you can actually use.

We'll look at what you've tried, what you've learned, what's working, what needs adjusting, and what you're ready to do next.

• Maybe you're ready to introduce a new offer and actually tell people about it.
• Maybe you're finally going to start selling that thing you've been making.
• Maybe you want to rethink your content, reach a new audience, or start showing up on a different platform.
• Maybe you're ready to turn those followers into a community that genuinely cares about what you're creating.
• Maybe you want to get more comfortable inviting people to buy, book, or become part of what you're building.

Whatever comes next, we'll take everything we've explored over the last six weeks and turn it into a realistic plan for how you want to show up, reach people, build connections, and market your work moving forward.

One that fits your business, your goals, your personality, and the life you're actually living.

And one you can keep experimenting with, learning from, and adjusting as your business grows.

Because the point isn't to leave with a perfect marketing formula. It's to leave knowing what your next moves are, why you're making them, and how to put them into action.